Product Description
A practical guide to developing and writing winning business and marketing proposals, this book covers all the basics, from picking the right projects to bid on, to doing initial research to producing the document to following up.
From the Back Cover
In this easy-to-use, concise, and thorough handbook, two veteran business professionals guide you through the entire proposal-writing process, from the initial contact through completion and followup. You'll benefit from the authors' expertise and insight on:
- Which jobs to target-and which to pass up
- Setting up a strong proposal team
- Evaluating potential projects
- Preparing schedules and identifying tasks
- Writing and producing a first-rate proposal
- Delivering a show-stopping client presentation
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