Web Marketing All-in-One for Dummies saved me from going bald. Just when I was about to rip out my hair, during yet another attempt at web marketing, I found this book. I'm no longer terrified of analytics, I now know PPC stands for Pay Per Click, not Personal Pan Cod, and I SEOed my way out of permanent damnation from the google Gods. It's informative, easy to read, and so hefty I now have Jennifer Aniston arms just from carrying it around. I'd recommend it to anyone starting an online business.
Product Description
Everyone's doing it - Web marketing, that is. Building an online presence is vital to your business, and if you're looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.
These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:
- Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- E-Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Online Advertising & Pay-Per-Click
- Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It's a one-stop guide to
- Maximizing Internet potential for your business and ranking high in searches
- Tracking how your ads, pages, and products perform
- Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
- Creating a blog or podcast that helps you connect with clients
- Using social media outlets including StumbleUpon, Facebook, and Twitter
- Leveraging mobile technology
- Generating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
From the Back Cover
Boost your bottom line with your $25 Google AdWords credit - see inside
Web marketing is the way of today! This collection of topic-focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal.Learn to please both customers and search engines, track your performance, market with e-mail, blogs, and social media, and more.
- Show 'em you're there- Book I shows you step by step how to maximize Internet potential for your business
Rank high - attract customers by rising to the top of searches; the secrets are in Book II
How're you doing? - Book III helps you find out by tracking how your ads, pages, and products perform
It pays to advertise - and Book IV demystifies managing pay-per-click ads, keywords, and budget
Keep in touch - Book V helps you develop marketing e-mails that customers want to read
Let's blog - the tips in Book VI teach you to create a blog that helps you connect with clients
Socialize- use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter
Go mobile - leverage mobile technology with the tips in Book VIII
Open the book and find:
- Secrets to building Web sites that deliver your message
How to get your site found by search engines
Ways to improve your marketing with Web analytics
Top ways to generate site traffic
How to write ads that get clicks
Tips on winning an audience for your blog
How to deliver valuable mobile content
Inside - your Google AdWords gift card worth $25
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