Showing posts with label E-commerce. Show all posts
Showing posts with label E-commerce. Show all posts

1/30/2010

Review of Electronic Enterprise: Strategy and Architecture (Paperback)

This book is worth more than its weight in gold! More and more books I read for research, less and less new things I learn and this indeed is frustrating. This book is a rare exception to this experience. I generated much more awareness about what an electronic enterprise can be and learnt much more about strategy for going about it and implementing the architecture. For any one desiring to do so, studying this book is a must. The most important strength of this book is that it offers an ocean of knowledge in a nutshell. Excellent models are presented explaining difficult concepts. Best investment for the time and resources spent on it.

Large organizations no more need to become dinosaurs! This book teaches them how to become agile and dance to the tune of changing environmental factors and serve the mankind! Not only that. The large or aspiring organizations also can make impact on environment. Author's communication skill is so excellent that this book is good both for a novice or an expert in the field of management or in the information technology. No matter how much of expertise an expert may have on the subject, may still learn at least a few new pragmatic things about electronic enterprise!

Despite this book presenting so many ground breaking academic concepts it easily grabs the interest of reader right from the start and retains it till the end. What amazed me the most reading this book is that it discussed concepts in electronic enterprise not in isolation but in totality of the whole world scenario which is only the right thing to do in this global village business that the electronics has helped create!

A must read and study book for all FORTUNE 500 companies and those desiring to become one!

Product Description
The evolution from network-centric commerce (EDI) to e-commerce and e-business up to e-enterprise and virtual enterprise is traced and explained in this discussion of the transformation of a business enterprise from an industrial into an information model. Addressed are the strategy and architecture of an e-enterprise, emphasizing the integration issues and solutions of enterprise information infrastructure, its applications layer, and the whole enterprise. Discussed are the benefits to a company of transformation into an electronic enterprise, such as a better competitive position and increased profitability and productivity.

About the Author
Andrew Targowski is a professor of computer information systems at Western Michigan University and chairman of the Advisory Council of the Information Resource Management Association. He is the author of The Architecture and Planning of Enterprise-wide IM Systems, Global Information Infrastructure, and Enterprise Information Infrastructure. He has contributed to the Journal of Business Communication, Journal of Education for MIS, and The Journal of Information Management, Information Executive. He lives in Kalamazoo, Michigan.

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1/23/2010

Review of Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns (Paperback)

Steve O'Keefe's first book, Publicity on the Internet, changed the way people in public relations and marketing, particularly those in the publishing industry, publicized and promoted books, companies, products, services and other endeavors on the World Wide Web.For the first time, someone had outlined -- in great detail and with remarkable candor -- what we had to do to take advantage of the Internet's innumerable opportunities for getting "talked about" in cyberspace and, by extension, in our offices, living rooms and places of play.In his new book, Complete Guide to Internet Publicity -- a complete overhaul of his earlier work -- Steve goes several steps further and makes the art of Internet publicity almost a no-brainer for professionals and non-professionals alike.With a host of specific case examples, he tells us how to harness the power of online news rooms, discussion groups, newsletters, chat tours, online seminars, contests and what he calls "syndication" (a great concept unto itself) to develop positive publicity far beyond what most of us could achieve or afford with traditional public relations or direct mail marketing, as important and impressive as these approaches can be in certain circumstances.But the book is far more than a collection of tactics.Most important, it is salted with expert advice and counsel on how to use the Internet wisely.Steve is a practitioner of what he describes, but he is also a teacher who cares about the values of his readers.He wants us to succeed credibly and accountably with our publicity initiatives, not at all costs.Philosophically, he reverses the old maxim, "the end justifies the means."Like Camus, he thinks "the means justify the end."Still and all, the book is a wonderfully practical primer that helps us to concentrate on creativity and substance in generating the kind of publicity that we only dreamed of a few years back.The book is also well-organized, well-written and well-edited, three qualities that make it not only easy to read, but easy to grasp and easy to translate into action. If there is a "best" book on Internet publicity, this has to be the choice hands down.

Product Description
Strategies for grabbing-and holding-an audience's attention online
The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations.
Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

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1/18/2010

Review of e-Procurement: From Strategy to Implementation (Paperback)

I am a professional in the e-business thought leadership arena, and have searched high and low for a solid book on e-procurement.Neef's book has it all!!

It is well orginized, and backed up with solid data and research.Whether your an e-business professional or an executive looking to understand what B2B commerce and e-procurement can mean to your business, buy this book.

Product Description
e-Procurement is hot. And no wonder: companies are reporting that e-Procurement systems are saving them millions of dollars annually -- in some cases, billions. GE's Jack Welch claims that GE will save $10 billion dollars from e-procurement. Cisco Systems's John Chambers says it is Cisco's #1 priority. Now, there's a start-to-finish guide to implementing e-Procurement in any enterprise. Dale Neef covers it all -- from making the business case to architecting the solution, managing the risks to reaping the benefits. Neef begins with an up-to-the-minute overview of the promise of B2B e-procurement in supporting globalized, extended enterprises. He reviews the options for deploying e-Procurement, including internal solutions and e-Hubs; then identifies key issues associated with e-procurement in the enterprise. Learn how to make the business case for (or against) e-Procurement, and how to architect the optimal solution. You'll find detailed coverage of today's leading e-procurement technologies, including XML; and today's leading approaches, from ERP-based solutions to enterprise application integration.Neef covers the entire lifecycle of the e-Procurement initiative, identifying key pitfalls and areas of risk -- and proven solutions.

From the Inside Flap
Preface

Business people these days are becoming weary of new fads, movements, and revolutions, and rightly so. We have, in less than a decade, been taken through such "revolutionary" transformations as total quality management, business process reengineering, enterprise resource planning, activity-based costing, and retail e-commerce. Companies have downsized, outsourced, empowered employees, shifted processes and organizational structures from vertical to horizontal, completed strategic sourcing initiatives, and purchased IT systems (often on the basis of dubious return on investment), with investments amounting to millions of dollars. And, of course, they have paid management consultants and software companies many millions more for advice on implementation and change management.

Yet, completing business-to-business transactions over the Internet is genuinely something very different. The unexpected emergence of the Internet as a tool for business has meant that we have once again been thrown inescapably into the fray of major investment and change. As I have argued before1 it is all part of an accelerated pace of change that will bring about a fundamental restructuring for all industries, worldwide, and participation is essential for the survival in the new economy.

I have written this book about e-procurement in part because I believe that there has been a mistaken emphasis on e-commerce (electronic retailing) in our approach to the use of the Internet. Swayed by the activity around online retailing-the fortunes to be made with dotcom startups, the venture capital that was available, the relative ease in which a Web site for retail sales could be built, the massive coverage of the subject by the business press-we have failed to understand that e-commerce is a relatively unimportant step in the development of the Internet. It is a vital part of an overall e-business strategy, of course, but online retailing-unless it is fully integrated into the supply chain-is simply a mildly effective extension of the sales process. Moreover, expanding revenues, given the margins made in most industries, is far less effective as a strategy than is fundamentally and permanently reducing major costs-something that affects the bottom line directly.

The real value of the Internet, as many companies are beginning to experience first hand, comes instead from business-to-business, buyer-vendor transactions that include electronic procurement and full integration of the electronic supply chain from customer to supplier. In fact, as electronic procurement and supply chain software continue to evolve, the relative value to companies of online retailing will almost certainly continue to shrink in relation to the enormous cost savings and fundamental restructuring of companies that will come about as a result of the evolution of Internet-based business-to-business activity.

The purpose of this book is threefold. First, it is simply to explain to those who have not previously dealt with the area of procurement the fundamentals involved with purchasing and replenishing materials. Though certainly not as glamorous as many (in fact, most) areas of business, procurement-whether for everyday office supplies or for materials used directly in the manufacturing process-is nonetheless an enormous expense for companies, large and small, and in every industry. In fact, so enormous is the expense and potential savings that e-procurement should from this time forward be seen as an integral part of your company's overall e-business strategy. I hope that the book can therefore serve as a primer for introducing the importance of the subject to organizational leaders and for elevating the subject from the tactical to the strategic.

The second purpose of this book is to explore the phenomenon of the electronic trading communities-the volatile and fast-growing area of online e-markets, auctions, reverse auctions, and exchanges-that is effectively revolutionizing the relationship between buyers and sellers in virtually every industry, worldwide. A battle for control over the influence and utility of these online exchanges is now being waged between a powerful group of software companies, industry-leading alliances, and third-party application service providers in a volatile mix of competition and collaboration that is at once both explosive and effective, and that will eventually affect virtually every supplier and buyer in the economy.

And finally, this book is intended to help managers, executives, and other organizational leaders to take the first important steps necessary for defining and implementing their e-procurement and overall e-business strategies. I have therefore devoted several chapters to the development of strategy, to project approach and structure, and to the activities necessary to creating an effective plan of change management. As many have learned from past lessons with enterprise resource planning systems, business benefits come not only from the functionality of the software system, but often more importantly, from changes in the way employees do their work. Just as e-procurement should be seen as strategic rather than tactical, we should also avoid seeing it solely as a technical solution. After all, to be effective, the behavior of employees in the purchasing department (not to mention the behavior of those employees throughout the organization who today buy "off contract" with little concern for price or administrative overhead costs) will need to change dramatically. For this reason, I have dedicated several chapters specifically to "lessons learned" around project and change management, relating at a more detailed level some of the leading techniques that have worked well for successful companies and consultancies in the recent past. I hope these will be useful to the soon-to-be managers of enterprise-wide e-procurement initiatives.

I should, at the outset, admit that although the book examines the basic software platforms and major players in the e-procurement industry, the business-to-business e-procurement marketplace is extremely volatile. Software vendors merge, realign, and bring forward new offerings on an almost continuous basis. Electronic markets and auction sites are multiplying rapidly, while at the same time beginning to falter and collapse, as competitors vie for dominance. The models for e-procurement-enterprise-based, outsourced, or networked-are all in a state of evolution.

In short, it is a marketplace that is constantly changing and evolving, and therefore this book is by no means the last word on the subject. But the fundamental principles behind electronic procurement are sound and well understood, and it is critical for organizational leaders to understand these principles, the major players, the marketplace, and the key issues in order to be in a position to create an e-procurement strategy with confidence. E-procurement initiatives are seldom simple, compared with building a Web page, but their potential for cost savings are enormous, and few companies have the luxury of waiting for a much more settled marketplace before acting.

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Review of Selling Online: How to Become a Successful E-Commerce Merchant [ILLUSTRATED] (Paperback)

I'm a firm believer that the best way to learn about doing something is to consult someone who's done it or to just start doing it yourself. This book really doesn't provide either of these things. The authors don't seem to have had too much success in the e-commerce world (or else choose not to share their expertise with readers in this simple book).

Selling Online is better than a lot of the other really, really bad "online commerce" books I've seen out there, but not by a lot really. The overwhelming majority of the information here could be found for free on the Web, as the book does little more than give very, very vague overviews of various aspects of e-commerce and then point the reader off to a series of vendor sites (many of which no longer exist, and which in any case are not very informative and try to take advantage of would-be Internet entrepreneurs).

Do yourself a favor, really. Buy books on HTML and CGI, and then get yourself a computer and fire up Google and search for information about setting up an online business (be specific so as to avoid lots of the scam companies... if there are flashy graphics and the word MILLIONS written all over the site... then leave quickly and avoid the pop-ups that will follow you!) Once you have the technical background to build a website the other technical details of running an online store will all fall into place.

Product Description
Whether your organization is large or small, Selling Online is a perfect resource for any employee or entrepreneur interested in building a successful, profitable, and sustainable online retail business.

In Selling Online, Carroll and Broadhead discuss what makes an online business fail or triumph.From the nuts and bolts of how to build a site to an in depth look at merchant accounts, a systematic business plan walks you through the complex issues of doing business over the Internet.

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1/05/2010

Review of Internet Marketing for Dummies [ILLUSTRATED] (Paperback)

Internet Marketing for Dummies Internet Marketing for Dummies is a must read book for any small business person new to online marketing. There's a lot of hype about marketing on the Internet, but the book's authors Frank Catalano and Bud Smith - do not hype your expectations. I knew that Internet Marketing for Dummies was not going to be another "let down" when I noticed that the authors included many of the online marketing resources that I frequent on a daily basis! Catalano and Smith begin their book by explaining that "Internet marketing" is "marketing" but using the Internet - and this is very important to understand. So many businesses want to rush into "online marketing", but don't have any clue about how even to market at all. The fundamentals of marketing, apply online as well as off line. Internet Marketing for Dummies walks the user through a fast over view of the Internet - explaining what AOl is, as compared to full access to the Internet. This chapter is very helpful for the many small businesses that are really not so sure what the Internet is all about. Chapter 2 and 3 of Internet Marketing for Dummies realy lays in to the nitty gritty of marketing, with a consentration in chapter two on developing an "Internet Marketing Plan" I was very impressed that the authors of this book took a whole chapter to also discuss and help the reader decide their domain name. Your business name, may indeed be "Faulkner, Grade and Berkmenstein" - however, you may wan to try out "greatlawyers.com" for a domain name! There's a lot of gems in Internet Marketing for Dummies , such as a nice section on effectively using email as a marketing tool. On page 155, chapter 8, Internet Marketing for Dummies lists "techniques for gathering visitor information" on your Web site. See, Internet marketing is more than "just" Internet marketing, but its a blend of leveraging your own Web site, reaching out to others, adveritising on Web sites, building an email list and etc. Internet Marketing for Dummies is one of those books you just keep as a guide on your desk and refer to daily. After you've launched some successful online marketing campaigns you'll be a pro and can then refine what you've learned in Internet Marketing for Dummies.

Product Description
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

From the Author
Internet Marketing For Dummies is based on our first book together, Marketing Online For Dummies. IMFD walks novice online marketers through all the key steps in developing strategy and tactics. IMFD includes new chapters on Internet advertising and public relations, plus updated information on choosing the right domain name, effective e-mail marketing, marketing on your Web site, and how to develop just enough marketing strategy to ensure your tactical marketing efforts are successful and measurable.END

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12/04/2009

Review of Web Marketing All-in-One Desk Reference For Dummies (Paperback)

Web Marketing All-in-One for Dummies saved me from going bald. Just when I was about to rip out my hair, during yet another attempt at web marketing, I found this book. I'm no longer terrified of analytics, I now know PPC stands for Pay Per Click, not Personal Pan Cod, and I SEOed my way out of permanent damnation from the google Gods.

It's informative, easy to read, and so hefty I now have Jennifer Aniston arms just from carrying it around. I'd recommend it to anyone starting an online business.

Product Description
Everyone's doing it - Web marketing, that is. Building an online presence is vital to your business, and if you're looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

  • Establishing a Web Presence
  • Search Engine Optimization
  • Web Analytics
  • E-Mail Marketing
  • Blogging and Podcasting
  • Social Media Marketing
  • Online Advertising & Pay-Per-Click
  • Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It's a one-stop guide to

  • Maximizing Internet potential for your business and ranking high in searches
  • Tracking how your ads, pages, and products perform
  • Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
  • Creating a blog or podcast that helps you connect with clients
  • Using social media outlets including StumbleUpon, Facebook, and Twitter
  • Leveraging mobile technology
  • Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit - see inside

Web marketing is the way of today! This collection of topic-focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal.Learn to please both customers and search engines, track your performance, market with e-mail, blogs, and social media, and more.

  • Show 'em you're there- Book I shows you step by step how to maximize Internet potential for your business
  • Rank high - attract customers by rising to the top of searches; the secrets are in Book II

  • How're you doing? - Book III helps you find out by tracking how your ads, pages, and products perform

  • It pays to advertise - and Book IV demystifies managing pay-per-click ads, keywords, and budget

  • Keep in touch - Book V helps you develop marketing e-mails that customers want to read

  • Let's blog - the tips in Book VI teach you to create a blog that helps you connect with clients

  • Socialize- use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter

  • Go mobile - leverage mobile technology with the tips in Book VIII

Open the book and find:

  • Secrets to building Web sites that deliver your message
  • How to get your site found by search engines

  • Ways to improve your marketing with Web analytics

  • Top ways to generate site traffic

  • How to write ads that get clicks

  • Tips on winning an audience for your blog

  • How to deliver valuable mobile content

Inside - your Google AdWords gift card worth $25

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