Review of Creating Web Pages For Dummies (Paperback)

Don't be fooled by the title "for Dummies".This book includes everything you need to know about creating your own Web page with all the knowledge and software you'll need.You will need to invest some time in this project - but it is worth every minute!It's a simple, step by step process and you will need to take it slow if you're an average creator.

First you'll learn all about Web Publishing Basics, Website strategies and just enough HTML to get started (it's not that hard!).Besides creating your first Web page, you'll learn how to get the darn thing published on the WWW!That's half the battle, but worth the effort!There's lots of information on what to avoid (before you go there) and what makes the best Web page.Before you know it, you'll be upgrading your Web page all the time.You'll never get bored updating and changing your page until it's just perfect!

The book includes an invaluable CD that is useful for Windows and MAC!It contains Microsft Internet Explorer, Netscape Communicator, Dreamweaver (great design tool!), Frontpage Express, HTML conversion tools for Word (nice short-cut), BBEDIT, GraphicConverter (MAC), Homesite HTML Editor (MAC), Hotdog Express (for Windows - great tool!), SiteCheck utility, an Internet service provider software (if you don't already have one - most likely you have a sufficient one), HTMLValidator (catches errors), WEB Wizard (a nifty quick-and-dirty page maker), Reptile (for making cool backgrounds) and Paint Shop Pro, which is my favorite tool.There's plenty of other stuff too that I just can't get into detail here.

Once again, this does take a little bit of effort, but of all the books I have perused, this one seemed to be the best value for the money.It's all here and updated annually.It is worth every penny.Get your Web site up and running in less than a weekend (even though the book says one day).You'll feel smart when you're done!Enjoy!



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Review of Internet Marketing for Dummies [ILLUSTRATED] (Paperback)

Internet Marketing for Dummies Internet Marketing for Dummies is a must read book for any small business person new to online marketing. There's a lot of hype about marketing on the Internet, but the book's authors Frank Catalano and Bud Smith - do not hype your expectations. I knew that Internet Marketing for Dummies was not going to be another "let down" when I noticed that the authors included many of the online marketing resources that I frequent on a daily basis! Catalano and Smith begin their book by explaining that "Internet marketing" is "marketing" but using the Internet - and this is very important to understand. So many businesses want to rush into "online marketing", but don't have any clue about how even to market at all. The fundamentals of marketing, apply online as well as off line. Internet Marketing for Dummies walks the user through a fast over view of the Internet - explaining what AOl is, as compared to full access to the Internet. This chapter is very helpful for the many small businesses that are really not so sure what the Internet is all about. Chapter 2 and 3 of Internet Marketing for Dummies realy lays in to the nitty gritty of marketing, with a consentration in chapter two on developing an "Internet Marketing Plan" I was very impressed that the authors of this book took a whole chapter to also discuss and help the reader decide their domain name. Your business name, may indeed be "Faulkner, Grade and Berkmenstein" - however, you may wan to try out "greatlawyers.com" for a domain name! There's a lot of gems in Internet Marketing for Dummies , such as a nice section on effectively using email as a marketing tool. On page 155, chapter 8, Internet Marketing for Dummies lists "techniques for gathering visitor information" on your Web site. See, Internet marketing is more than "just" Internet marketing, but its a blend of leveraging your own Web site, reaching out to others, adveritising on Web sites, building an email list and etc. Internet Marketing for Dummies is one of those books you just keep as a guide on your desk and refer to daily. After you've launched some successful online marketing campaigns you'll be a pro and can then refine what you've learned in Internet Marketing for Dummies.

Product Description
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

From the Author
Internet Marketing For Dummies is based on our first book together, Marketing Online For Dummies. IMFD walks novice online marketers through all the key steps in developing strategy and tactics. IMFD includes new chapters on Internet advertising and public relations, plus updated information on choosing the right domain name, effective e-mail marketing, marketing on your Web site, and how to develop just enough marketing strategy to ensure your tactical marketing efforts are successful and measurable.END

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