It covers almost every aspect of data mining. It is clear, precise, goes to the point, and sometimes goes into some depth. If you are a marketing person, it will give you a very refined idea of what can be done with datamining, and what does it involves for your company ( remember the firstthing you need is DATA!!). If you are an academic person, you will get ageneral idea of the different kinds of data analysis. You won't see anyformulae or algorithms, after reading this book look for details somewhereelse.Click Here to see more reviews about: Data Mining Techniques: For Marketing, Sales, and Customer Support (Paperback)
