Review of The Whole Brain Business Book (Hardcover)

Ned Herrmann's book, "The Whole Brain Business Book", deserves a five star rating.Herrmann has written an excellent book, I only wish I had read it seven years ago when I first ventured out in the world to start my own business.It is a must read for anyone who is planning on startingtheir own business, has a startup business, or has decision makingresponsibilities in an organization. The Whole Brain Business Book is veryeasy to read and is written in a very instructive manner. The authorprovides many examples from his research and he uses a number of diagramsthat are very useful in determining a company's and/or one's personalmanagement style, in addition to some insight as to how one thinks, makesdecision and work together with other people.A number of exercises andstep by step instructions are provided to assist readers in learning how tomake decisions that incorporate all of the brain's functions.I found somevery valuable information in this book that I will use to enhance mydecision-making process.Herrmann has made me stop and re-evaluate some ofthe ways I approach a number of business issues.

This book is dividedinto five dynamic sections; each section is packed with methodologies,examples and exercises for utilizing Herrmann's concept.Herrmann providessome hard evidence to support his Herrmann Brain Dominance Instrument(HBDI) tool.HBDI is an assessment tool that is uses to determine whatdrives the way one thinks and makes decisions.HBDI utilizes fourquadrants (styles), Organizer, Personalizer or Visualizer, each quadrantrepresented by a letter A-D.Herrmann believes that we make decisionsbased on some combination of these four thinking styles and thatcultivating these styles and utilizing the resulting energy is the key toproductivity and creativity in business.

Herrmann presents some veryinteresting information about entrepreneurals, and how they rank based onhis HBDI tool.He expands this discussion by pointing out the differencebetween a entrepreneural, one who works for him/herself and aintrapreneural, one who works for a company.Herrmann discusses risktaking and the importance in learning from failure.He pursues thisfurther by describing the type of management that nurtures creativity andsets the stage for innovative thinking. Herrmann discussescharacteristics of people who are on the outer realm, (he calls themMavericks) and how and why they are so successful (he uses Tom Peters andDavid Letterman as examples).He touches on process reengineering, and howit is generally initiated based on cost savings versus change in workprocesses.In addition, he provides some interesting research dataregarding CEO's and how they ranked a list of sixteen primary workelements.In the final chapter, Herrmann presents some helpful steps forbecoming a Whole Brained Businessperson.

Product Description
The Whole Brain Business Book is the long-awaited culmination of Ned Herrmann's highly respected and extensive research and testing. In it, he presents his four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Most people and organizations, he demonstrates, are stuck in a ``brain rut'' because their work is dominated by just one mode. Through highly practical explorations and exercises, he shows individuals and organizations how to harness the power of the whole brain. Readers will use The Whole Brain Business Book to expand their own thinking styles--to create and manage Whole Brain Teams--and to introduce new levels of flexibility and innovation into the corporate culture. It will show them how organizations like DuPont and GE use their ``whole brain'' orientation to thrive and profit in times of chaos--and it will help them to do the same.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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