Review of Membership Development (Nonprofit Management) (Paperback)

I found this to be very insightful thus far. I say "thus far", because I will definitely use it as a continuing reference book. My organization is changing and expanding its membership program by progressing towards more of a primary role (marketing/ cost-benefit) instead of secondary duty (informational input)of a full-time employee. This book offered some great advice and the co-author, Dana Hines, is even willing to reach out personally via e-mail or on the phone. In this day and age, responsiveness like that is very encouraging.

Product Description
Membership Development focuses exclusively on helping nonprofits achieve desired results and sustain success.Here you will find a comprehensive discussion of all the topics that are of prime importance to today's and tomorrow's nonprofit leadership!Written specifically for all those who are involved with membership programs, Membership Development: An Action Plan for Results provides all the tools you need to implement a membership program that will not only meet the needs of a nonprofit organization, but the organization's membership, and surrounding community.The authors offer a thorough examination of the "best practices" in the membership development arena.

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