This book contains information that will be equally useful to call centers supporting customers and internal IT help desks that are exploring the benefits of web-based issue management via a corporate intranet.The previous reviewed has provided a comprehensive assessment of this book, so I'll address the highlights that I found to be useful:(1) The business-case first approach that the author takes is straightforward and provides step-by-step procedures for determining the true business value of web-enabled technical support vs. traditional call centers.I especially liked the discussion of first, second and third generation site models because it gives you a target model and shows both the business and technical value of each.I also liked the way ROI factors and ratings were used to determine ROI potential.The factors are management, functions and tools, and the ratings are a simple Good or Poor.This is placed into context with a table that shows the combinations of factors and ratings and their associated potential and gives you a structured decision tool at a glance.
(2) Scope approach given in the book is complete in that it takes into account all stakeholder views (business, technical support and users/customers).This forces you to take a realistic look at goals and objectives and, using ROI information, begin making intelligent and informed trade-offs.
(3) Site creation map is consistent with good project management practices in that it uses a task and associated details approach.The details provided include deliverables and what the deliverables should contain.Project planners and managers will find this section particularly valuable.
(4)Support processes and procedures are well thought out and can be used as a benchmarking tool as well as planning and implementation guidelines.
(5)I like the way the section on site management is goal-driven and traceable back to ROI.If this approach is followed you will have processes that are designed for continuous improvement.
(6)The use of tables and lists throughout the book provides a wealth of information on nearly every topic.
There are a few areas that were weak: no mention of portal technology, which can be employed to create user-customizable features and incorporate advanced knowledge management functionality into a web-enabled support system.Also, there was no discussion of configuration control over content or legal issues that need to be considered when providing technical support to customers (as opposed to internal end users).
Overall this is an exceptionally valuable book that is among the best on the subject.Highly recommended to IT help desks and product technical support center managers.
Product Description
In order to stay competitive in today's business world, both technology-based and nontechnology-based organizations must move their sales and product support to the Web. This book provides you with all the tools and information you'll need to make that move. Leading expert Barbara Czegel clearly shows you how to create an effective Web-based support site that meets all of your stakeholder requirements and generates a healthy return on investment.
Czegel takes you through the entire process of planning, staffing, designing, building, marketing, and managing your support site. She includes templates and examples that you'll be able to follow when developing your site. You'll also discover a comprehensive troubleshooting guide that will help you recognize and avoid problems and ultimate disaster in the site-creation process. And you'll find real-world case studies that identify the challenges you'll face when building your site and uncover lessons learned from other companies.Focused on the needs oftoday's e-business decision-makers, this book covers:
- The advantages and disadvantages of moving to a Web-based support site
- The most important goals to consider for your site
- The features that make an effective support site
- The best way to set up and manage an implementation plan
- The key steps for evaluating performance and improving the site
About the Author
BARBARA CZEGEL is President of SIRIUS3, a Toronto-based company that provides consulting for support services and training for Help Desk professionals. She is a member of the Support Services Association (SSA). Czegel is also the author of Running an Effective Help Desk, Second Edition and Help Desk Practitioner's Handbook (both from Wiley).
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