There's a lot of hype about web marketing and I am constantly warning clients not to believe most of it.Yudkin's information is solid.I would encourage anyone to buy this book before setting up a website. The checklist for a website is worth the price alone.Too many people want bells and whistles that increase download time with no upside reward. And, as we'd expect from a PR pro, the tips on dealing with the press are right on.Most important, Marcia Yudkin is one of the few e-marketers who recognizes the importance of personalty on a website.Too many self-described gurus advise us to list benefits and create a far-out brand. Yet when you're selling coaching or consulting services, people hire a person, not a series of benefits.I am adding a quote from this book to my new writinglady.com website -- few other marketing gurus realizes how important voice can be to making the sale.
Product Description
Huge businesses spend millions of dollars planning and executing their Internet marketing strategy.What these big corporations don't understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day.
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