This is an excellent source for everything from foreign market evaluation to the documentation for your first sale. Well written and enjoyable to read. While startng out in the game of global enterprise, I have a lot of questions.The questionsare being answered, plus all the ones I didn't know I needed to ask.The book excites me to pursue the markets.Before hand I thought it would frighten or discourage me, reading about all the work and risk involved.It was encouraging to hear that international business is where to see the world and its cultures, not just a way to increase profits.I plan to use this book as the guide when our company goes global.Product Description
Uncovers all of the hidden secrets of doing business in the real world.Provides an ideal personal reference and an invaluable resource for instructors of international trade, training programs, executive education, undergraduate courses, and fast track MBA programs.Softcover. DLC: Export marketing--U.S.
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