This book was a pretty big disappointment and obviously written before the Net bubble burst.I am very surprised by all the 5-star reviews here... makes one go hmmm... First, the book is out of date already.Published in the beginning of 2000 means it was written in 1999 and it shows.Many of the links are dead, or the businesses have changed their focus or been taken over by someone else.The recommendations are for the time when venture capital was plenty and business plans were optional.Those days are over...
Second, this book is geared to a millionaire who has big bucks to blow.There is information on servers and RAID redudancy that is too detailed for the non-techie and too shallow for the tech savvy.I doubt many people starting up an e-business today are looking to spend close to a million.They are looking for a "guerilla" style e-commerce book to get up and running under a few thousand dollars.And, yes, it can be done!I guess I'll have to write that book if no one else does.
Third, this book is poorly edited with incorrect subject/verb agreement and accept/except style grammatical confusion.Unfortunately I have come to expect poor editing in programming books, but c'mon, this is a book written for a general audience without coding... get a decent editor!
I do give this book one star over the minimum because it does contain some good material but it is not worth buying.Find it in a library or bookstore to copy the useful information as it is not useful as a reference or worth a close read.
Product Description
Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site - from selecting the right software through fulfilling orders.
The expert author starts by helping you plan the customer experience and design an effective, easy access interface. You then progress to cutting-edge programming techniques and robust server configuration. Next, you'll master site marketing, customer service, order processing, warehousing and shipping. Along the way are plenty of real-world examples of Web sites to explore so you can learn what to do - and what not to do. Using this book as a tutorial and a reference, you'll learn how to:
-Create a custom business model for success.
-Select the software, hardware and hosting service that will best meet your needs.
-Master outsourcing, building traffic, order processing and fulfillment.
-Choose the type of site that will fit your needs by reviewing current examples of brochureware sites, online stores, subscriptions sites, cyber malls and more.
-Choose the right vendors and consultants to get the job done - and learn how to manage their work effectively.
-Build a web site that stands out form the rest.
-Keep your customers happy with easy access, prompt delivery, good customer service and continuous enhancement of site quality and content.
Business owners, Web entrepreneurs and everyone who's involved with setting up and rolling out an e-commerce site will find answers to their business and technical questions in this all-in-one handbook!
About the Author
Janice Reynolds formed Janrey Consulting in 1995 to provide technology, marketing, advertising and public relations consulting to information technology and Internet/intranet clients. In addition to her work at Janrey, Reynolds has been a leading player in several Internet startups, including wipnet.com, globalgarage.com and Town24.com. She also provides expert advice to budding entrepreneurs as the E-commerce Expert on allbusiness.com. Reynolds' publishing experience includes serving as a roving editor and writer for CMP publications; editing books on the Internet, networking, telecommunications and telephony including "The Computer Telephony Encyclopedia" and writing "Logistics and Fulfillment for E-Business".
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