Hello Amazon,The author, who has written extentsively on the subjects of DW and DM is also associated with Sequent Computer Systems, a respected manufacturer and vendor of high-end Enterprise Data Centers, and a highlyexperienced player in the DW, CRM, DSS space.
So, although I wouldn'tdiscourage anyone interested in DW/DM in Telcos to read this book I wouldnot do so with the previso that this is a perspective of data warehousingand data mining in Telecoms, and that there will be a divergence of opinionwith a number of Mr. Mattisons observations, facts and experiences.
Thereis technology bias in most books that touch on the subjects (of Telcos,Data Warehousing and Data Mining), however this is pretty standard, alomostunavoidable and not necessarily undesirable if we take such accounts as oneof a number of perspectives on the subject(s).
Although I didn't find theconenction between DW and KM to be too convincing, or the DW developmentstrategy one that I would concur with, I would say that the attempt toidentify the Telco value chain to be very well articulated.
So yes, ifyou are interested in the subject then go ahead and read it, but don'tforget to put what you get from it in context - with the other diverseopinions on DW/DM and Telecoms - not too mention a lot of dramaticallydiffering opinions regarding Knowledge Management.
Best regards,
MartynR Jones
Product Description
Through dozens of case studies and real-world examples, this clearly written guide shows telecommunications managers how to build more effective data warehouses without wasting time and money on impractical, untenable approaches. The book provides practical, step-by-step instructions on how to engineer and implement a warehouse/mining strategy that reduces costs, maximizes profits, and supports long-term corporate goals Pub: 8/97.
About the Author
Rob Mattison has more than 15 years of experience as a telecommunications consultant and is a leading international authority in the areas of knowledge management, database implementation, data warehousing, and data mining. He has authored several books and over 50 articles, and is a recipient of the AT&T Engineering Excellence award.
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