"E-Tailing" is a great book for any business owner who wants to have a better understanding of electronic commerce. I have had a web site for three years, but now have a new understanding of the elements thatcreate a stronger online presence. Bernadette Tiernan has successfullymanaged to address e-tailing in an easy-to-understand and comprehensivemanner. I have specialized in business planning for many years and wouldadvise every business teacher and student, and business owner tofamiliarize themselves with and utilize the concepts presented in"E-Tailing". Kudos for doing a great job of addressing adifficult subject.Product Description
Provides instruction on how to incorporate e-commerce into your business plan with a detailed approach, offer customers optimal service and minimal risk, implement techniques unique to Internet business, and learn from the failures and successes of many well known companies.
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